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Social Studies, 21.03.2020 10:21 tpowell4957

A travel agency failed to gain the public’s attention initially, although it was offering services for a range of tourist hotspots. Later, the management approached a consultant in the hopes of getting the problem fixed. The consultant followed a strategy that included identifying target audiences and creating special trips that appealed to them. This resulted in increasing the number of potential travelers, which brought success to their business. The person’s role in this scenario is termed as:.

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