Interest groups may use –––––––––––––––– in mass-circulation magazines, newspapers, and television to improve their standing in the community at large, whereas –––––––––––––––– occurs when a lobbying group urges its members to contact their elected representatives directly with letters, emails, or phone calls.

- Institutional advertising

- Grassroots mobilization.

Explanation:

As per the question, the interest groups can employ 'institutional advertising' to promote their activities among the people which would help them enhance their reputation and standing in the community by establishing a positive image and support of theirs. While 'grassroots mobilization' promotes self-organization and encourages the members of the community itself to take responsibility and directly contact the representatives with e-mails, letters, phone, etc. for the benefits of the community.

answer; analytical,creative and practical;