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Social Studies, 19.03.2020 02:50 nstacie40

In the tourism industry, the public relations staff stimulate the travelers’ desire to visit a place, make necessary arrangements for travel, and provide facilities to entertain them and make them comfortable during their visit. Earlier, the staff used to publicize their services through the mass media. Currently, however, the PR staff are making use of the Internet and social media as mediums for promotion. Which term best defines the method adopted by the PR staff, and why is it essential?

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