Many people only entertain in their homes during November and December when their homes are decorated for the holidays. The increase in ads for prepared trays of food to be served at these functions is directly related to segmentation.

The increase in ads for prepared trays of food to be served at these functions is directly related to usage/occasion segmentation.

Explanation:

In marketing, occasion segmentation refers to the targeting of consumers according to the occasion or usage for a product. That is, the market understands consumers tend to purchase a certain product for a certain event or during a specific time of the year. That would explain the ads for prepared trays of food during November and December, a period when people tend to have family and friends over to celebrate Thanksgiving and Christmas.