As you plan your speech, anticipate that audience members will hold a range of judgments or standards of what's good and bad in life and of what's important to them, which are also known as ___.

values

Explanation:

Values are known to be lasting ideals that are very important to a person or shared by a group of people or culture about what is good or bad and what may be desirable or not. Values are very influential on the attitude and behavior of a person and is used to guide the way people talk, relate, or how they view the world.

answer; the federal reserve system;