In one survey, Americans were more optimistic that they themselves would go to heaven than would either Michael Jordan or Bill Clinton. This best illustrates.

a. the spotlight effect.
b. the Barnum effect.
c. self-serving bias.
d. the self-reference phenomenon.
e. an internal locus of control.

This best illustrates C. Self-serving bias.

Explanation:

The self-serving bias is an individual's tendency to attribute or assign positive event to his/herself and negative ones to others, to externals. It aims to maintain one's self-esteem by perceiving oneself as a positive individual or in a positive favorable manner.

In this case, we can see this is an example of self-serving bias because the Americans attribute positive outcomes to themselves, such as going to heaven instead of Michael Jordan or Bill Clinton.

question - in 1827, john walker, a druggist in a small english town, tipped a splint with sulphur, chlorate of potash, and sulphid of antimony, and rubbed it on sandpaper, and it burst into flame. the druggist had discovered the first friction-chemical match, the kind we use to-day. it is called friction-chemical because it is made by mixing certain chemicals together and rubbing them. although walker's match did not require the bottle of acid, nevertheless it was not a good one. it could be lighted only by hard rubbing, and it sputtered and threw fire in all directions. in a few years, however, phosphorus was substituted on the tip for antimony, and the change worked wonders. the match could now be lighted with very little rubbing, and it was no longer necessary to have sandpaper upon which to rub it. it would ignite when rubbed on any dry surface, and there was no longer any sputtering. this was the phosphorus match, the match with which we are so familiar. according the paragraph what was the benefit of the new phosphorus match? it burst into flame when rubbed on sandpaper. it was made by mixing chemicals. it could be ignited on any dry surface. it threw fire in all directions.

answer - matches required natural chemicals