The primary concept in building customer relationships is which is defined as, the overall process of building and maintaining profitable customer relationships by delivering superior customer value and satisfaction. It deals with acquiring, keeping, and growing customers.

Customer Relationship Management

Explanation:

Customer relationship management can be defined as the ways to manage the relationship that existed between a company and its customers as well as the interaction that existed among them.

Customer relationship management enables us to learn more about customers needs, attitude or behaviour thereby building a relationship with them that, in turn, creates loyalty and retention of the customers.

Therefore it is vital that companies or business owners manage the relationship between their customers in order to improve their sales and as well they should deliver superior customer value and satisfaction.

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