REI targets individuals who love and appreciate the outdoors. It therefore appeals to customers who have a(n) as outdoor enthusiasts.

Self concept

Explanation:

Self-concept generally deals with individuals conscious understanding as it relates to ones behaviour, abilities, and unique features. Self-concept is important because it plays a great role in how we think, feel, and act in our daily activities in life. There are various factors that can impact individuals self-concept, they are education, media, appearance, culture, abuse, relationships, gender, income and age.

People in a society do not think or act alike due to how they were brought up as a child and this may result in the relative perspective of things or ideas. For instance, what is wrong to one person may be right to the another.

debating and finalizing the detail of the policy

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