When prejudiced people are convinced that other members of their group do not share their prejudice, they tend to become less prejudiced. This is due to .

social influence.          

Explanation:

Social influence: In psychology, the term "social influence" is described as a phenomenon through which a person tends to change or alter his or her behavior in order to satisfy the demands of his or her social environment. Social influence may take different forms and therefore it is often being seen in socialization, persuasion, obedience, conformity, peer pressure, and leadership, etc.

In the question above, the given statement represents social influence.

apart from being against desegregation, governor of georgia eugene talmadge opposed as well to the work progress administration, an ambitious program of the "new deal" created by president franklin d. roosevelt to overcome the great depression after world war i. talmadge disagreed with welfare spending, job training and organized labor. according to his ideas, he thought the government was spending too much money on this, and he wasn't willing to accept a wage higher than georgia's lower average wage. besides, talmadge strongly opposed to the "new deal" as he thought it had communist ideas.