Which of the following best suggests the major distinction between classical applied to advertising? a. Classical conditioning is used to generate a direct affective response to the brand; iconic rote learning attempts to create top-of-mind awareness for the brand - an emotional response to the brand is not intended. b. Iconic rote learning is used to generate a direct affective response to the brand: classical conditioning attempts to create top-of-mind awareness for the brand - an emotional response to the brand is not intended. c. Classical conditioning is used to get consumers to consciously think about the benefits of a brand and carefully d. Ciassical conditioning generally depicts brands in usage situations quite different from those for which the product is evaluate its ability to satisfy needs iconic rote learning attempts to link a brand 'icon' to an attractive life style theme really intended. This is done to get the consumer's attention and its net effect is similar to the use of 'contrast effects discussed in class e. None of the Coca Cola's failed introduction of New Coke was highly regarded as a failure of marketing research. The research that was above reflects the distinction between classical conditioning and iconic rote learning