is traditionally defined as the systematic gathering, recording, and analyzing of data to provide information useful to marketing decision making.

Marketing research  

Explanation:

Marketing research is traditionally defined as the systematic gathering, recording, and analyzing of data to provide information useful to marketing decision making, it is the process of determining the market viability of a new product or service through research conducted on potential customers. Market research is important as it provides the firm with useful information which could be necessary for product improvement and also in identifying a products market segment.

answer; /// all of the above;