Sue keeps a close eye on her company's internal and external environment to discover possible opportunities for new products and threats from competition, as soon as possible. This is an example of .

This reflects the concept of environmental scanning.

Explanation:

The process of gathering information regarding the dealings and events happening in the internal and external environment of the organization is known as environmental scanning.

The future direction of the organization can be predicted with the help of environmental scanning. It is important for the organization to closely watch their environment regarding the new product launch from their competitive companies.

Environment scanning can reduce management risk and minimize the threat which affects the business.

answer; (20%)percent

answer; critical thinking;