Lucio is preparing a brief radio ad for a politician on a very tight budget. He knows it is likely that the spot will be played early in the morning when people are preoccupied with getting to work, or late at night when they are tired and getting ready for bed. Since people will likely be not be processing the message with close attention, it is likely they will rely on the belief that the longer the message, . a. the more valid it must be b. the less truth it will hold c. the greater the lies d. the poorer the quality

It is likely they will rely on the belief that the longer the message, a. the more valid it must be.

Explanation:

Lucio was working for an ad agency. He accepted to prepare a brief radio ad for a politician. The ad is prepared for very small budget.

He knows that the ad will be played earlier in the morning or late at the night. If it is played in the morning, people will be engaged in their work. If it is played at the night time, all of them will be tired and will be getting ready for bed.

Lucio concluded that people will not be listening to the message with full attention. So they will believe that if the message is longer it will be more valid.