Because they yield common behavioral patterns and are held in common by most members of the society, shared often become the basis for segmenting consumer markets.

Cultural Values

Explanation:

Cultural Values are the core principles and ideals upon which an entire community exists. They are the commonly held standard of what Is acceptable , important and right within a community. This cultural Values are different across different cultures, to segment the market one has to do it based on people who share the same cultural value.

the atm that sounds like it should be the answer

the old way of life was represented by superstition, an angry god, and absolute submission to authority. the thinkers of the age of reason ushered in a new way of thinking. this new way championed the accomplishments of humankind. individuals did not have to accept despair. science and reason could bring happiness and progress. kings did not rule by divine right. they had an obligation to their subjects. europeans pondered the implications for nearly a century. americans put them into practice first.