An affective message strategy that connects a product with a consumer's experiences to build stronger ties with the consumer is which form of message strategy?

RESONANCE MESSAGE STRATEGY

Explanation:

Resonance message strategy is a marketing strategy for developing loyal customers by expressing or connecting a product with a consumer's experiences to build stronger ties with the consumer. The use of resonance strategy enable an organisation to engage potential customers with a conversation and message that reflects their values and interest which usually reinforce their desire to do business with the company.

A brand that use resonance strategy often leads with a story that helps their customers choose the brand by choosing themselves.

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