When Coca-Cola focused on developing its soft drink business but missed seeing the market for coffee bars and fresh-fruit-juice bars that eventually impinged on its soft-drink business, it was suffering from because it defined competition in traditional category and industry terms.
A) factor elimination
B) marketing myopia
C) factor reduction
D) category points-of-parity
E) reliance on product description

Dr. redbull conducts a study to determine whether her new energy drink children perform better on spelling tests. she randomly assigns children to one of two groups: group 1 receives her energy drink and group 2 receives water. she then gives both groups a spelling test and compares the results. which of the following is true about this study? a. group 1 is the dependent variable and group 2 is the independent variable. b. this is a correlational study. c. group 2 is the experimental group. d. the independent variable is the type of drink the children receive.