An engaged couple is meeting with a bakery to order their wedding cake. They want a cake that will represent their individual styles and tastes. Bakeries that cater to such unique requests are pursuing what kind of targeting strategy?

Micro-marketing

Explanation: Micro-marketing is a marketing approach or strategy which is aimed or targeted towards a specific or particular group. Micro-marketing strategy does not focus on providing services or goods to a very large group but rather a defined group of clients with special needs or demands. Customers or clients can be streamlined by offering services based on characteristics such as gender, class or special needs.

Micro-marketing is a strategy which thrives really well in a competitive market which enables an organization or industry stand out when among it's competitors.

In the scenario above, cakes designed based on taste and style is a Micro-marketing strategy which can be employed by bakery owners to stand out among competitors.

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