Ethics of Social Research A sociologist wants to determine how people who shop at a particular grocery store decide what to buy. Match each research design to the potential problem it poses. Drag each item on the left to its matching item on the right. poorly operationalized variables experimenter effects ethically questionable study Based on observation, the researcher will classify shoppers as "hunters" or "browsers." A researcher dressed as a store employee asks people what products they’d like to see stocked. A hidden camera films shoppers as they react to a potentially offensive store display.