James has vowed to eat a healthier diet, but his friends come over with his favorite guilty pleasure, pizza. His goal to eat healthy food is important to him, but according to Fishbach, Friedman, and Kruglanski (2003), what is he likely to do in response to the temptation of pizza?
He will eat a healthy salad instead. The pizza will remind James of his goal to only eat healthy food, which will diminish the effects of the temptation to eat pizza. T/F