Activities involved in building deeper understanding of existing consumers and what the product offerings mean to them would be a part of the process.

Customer relationship management(CRM)

Explanation:

Customer relationship management system is the model that depicts about the relationship between consumer and company.It helps in management of controlling the interaction that takes place between these two parties.This model supports in development of business and improving relationships through understanding customer needs and then building strong relation.

Data analyzation, requirement of consumer, history of customer expectation,interaction phase with customer,focusing on customer demands etc are the base of CRM system.It is used in marketing field, sale platform, customer service etc.

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explanation:

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