Candice is an advertising intern evaluating value propositions for effectiveness. she has looked through five potential value propositions for the company and found none of them compelling enough. what elements did she most likely identify as the reasons for their ineffectiveness

The answer is - they were generic, and they had no unique value communicated

Explanation:

Candice looked through five potential value proposition for the company and decided that they were all ineffective due to the fact that they were generic and had no value communicated, that is to say that they were too basic or typical, without brand name or trademark and lacking in value. A good advertising firm needs quality value propositions.

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