When kevin backpacks across europe after his high school graduation, he is surprised to find burger kings, h& ms, and even wal-mart stores in the foreign cities. this is an example of

The McDonaldization of Society

Explanation:The McDonaldization of Society (Ritzer 1993) refers to how fast the fast food market is increasing and building common social institutions. This model involves predictability, calculability, efficiency, and control. In every grocery store we find goods appropriately packed and sliced cheese and meat , ready for the go, this is apart of efficiency of this model. The grocery stores also have the same goods and brands and almost all the same price, this is predictability part of this model.

All vegatables and fruits can be put on a scale in each stores so that one can price their own goods , this is calculability.

So we can see that every part of the market is adopting almost the similar sequence of the product they sell, the reason why you may go to another country and find exactly similar shops because of this uniformity that has been created in the market.