The aspiration decision involves three steps. one of those steps is defining a value proposition for the target segments and then differentiating a product, service, or brand from others in the perception of customers. this is referred to as

Positioning Statement

Explanation:

This tries to set your product apart by providing compelling reasons why potential customers should patronize your product or service. It also tells how the product or service solves a problem or service a unique purpose by describing in detail the unique feature that sets it apart and makes it preferable to competing alternatives.

answer; a biased sample;

answer; integrative;