Loss leaders, weekly promotions, an excellent location, and special events (such as cooking classes) are more common in retailing than in wholesaling because

Loss Leaders, Weekly promotions and special events and location is more in retailing than in wholesaling because most retail customers must be drawn to the store location.

Explanation:

Usually the wholesaling doesn’t have the need to pull and drag customers towards their store areas as they mainly concentrate on bulk sales where in retailing every customers matters and it is highly necessary to drag and make customers reach out for their store so that their profit rate can be hugely increased.

Hence the retail shop owners tend to increase their sales by attractive weekly promotions and by conducting special events such as cooking classes etc.  Thus events like these are more common in retailing than in wholesaling.

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