Mass customization and rapid product development were identified as challenges to modern manufacturing operations. what is the relationship, if any, between these challenges?

Mass customization is the malleability to produce in order to meet specific customer demands without sacrificing the low cost of a product oriented process .

Rapid development is a source of competitive advantage.

Both rely on agility within the organization

Rapid product development creates dispute because managers cannot easily change designs or materials used in the production. However, managers use management structures, technology, and alliances that allow them to be more reactive and effective.

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