Luis refuses to shop at big box stores, preferring to do his shopping locally. he reads in the paper that one of these stores will be having a major sale next week, but when his sister asks him later if he wants to go to the sale, he has completely forgotten about it. what is luis experiencing?
a) selective dissonanceb) selective exposurec) selective perceptiond) selective retentione) selective cognition

The correct option is D) selective retention

Explanation:

In psychology, selective retention can be described as a term which explains how a person's mind tend to remember those messages more accurately which are close to the interests or beliefs of a person. In contrast, the values of beliefs that are not liked by a person tend to e remembered narrowly. This act is purely sub- conscious although based on a person's likes or dislikes.

Luis did not remember the sale in the stores because he does not like shopping in big box stores. Hence, this is an example of selective retention.

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