Claims that people can form relationships despite the leanness of online interaction and that these relationships can be at least as meaningful as those conducted in face-to-face interactions.

Rich media

Explanation:

Rich media is defined as the digital and  internet-oriented advertising term that persist the authentic feature of audio, video , applet downloading and other interacting features. The advertisements that include these characteristics tend to create more interaction with the views and audience.

It can interact with the audience through online mode , web pages, television etc. They can also be complex in some manner due to advancement feature but have more freedom and creativity to present the content.

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answer; a biased sample;