Adecision rule where the consumer begins evaluating by first looking at the most important attribute and ruling out any option that does not meet a minimum cut-off point for that attribute, and where subsequent evaluations proceed in order of importance until only one option remains.

elimination by aspect -

Explanation:

elimination by aspect -

it is refer to that technique in decison making where important attribute is first applied to the given choices. Available choices is eliminated then one by one when different attribute is applied at each next step till the best choice is left.

let take a example:

for buying a new car, the first important aspect that you applied for screening car is safety. on the basis of this, many model has been eliminated from the list then other attribute is applied till the best option is selected.

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