What is the main idea of social learning theory? learning can occur when a conditioned stimulus is paired with an unconditioned stimulus. behavior is motivated by the consequences we receive for the behavior: reinforcements and punishments. one can learn new behaviors by observing others. fear is a conditioned response.

In 1957, james vicary reported that subliminal messages in a movie reel ("eat popcorn") caused viewers to rush to the concessions stands. although his findings became famous, the problem is that

Asociologist wants to study a culture that occurs in some women’s prisons: “state families,” in which individual prisoners take on certain roles within a group of like-minded prisoners. there is previous evidence that younger prisoners will use older inmates who play the roles of grandparents as a resource before they will turn to staff for and advice. the lieutenant in charge of a dorm of long-term prisoners offers to gather volunteers to speak to the researcher and also offers to vouch for the integrity of the researcher. the use of this staff is: a valid use of a statistical technique referred to “snowball sampling” wherein the inclusion of the first subject leads to the recruitment of another one subject.a useful tactic in obtaining a sample of prisoners who both meet the criteria and who will be honest with the researcher.wrong and is prohibited; subject selection needs to be free from intervention by prison authorities or prisoners.acceptable only when the researcher’s irb grants a special waiver.

How was the appointment of two consuls during the roman republic an example of a democratic principle? one consul represented patricians and one represented plebeians, so that all citizens had representation each consul had control over the same number of military legions, which prevented either one from a forceful takeover. consuls had to agree on all decisions, which prevented any one person from gaining too much power. consuls had to make decisions based on majority rule in the senate. quickly