Holly was so with the service she received at a new spa in her neighborhood that she told many of her friends about her pleasant experience. which of the following postconsumption behaviors best describes holly's behavior? a. positive word-of-mouthb. positive attributionc. confirmationd. negative disconfirmatione. switching

a. Positive word-of-mouth

Explanation:

Positive word of mouth is powerful tool that a business can take advantage of because it is free advertising. It occurs when an acquaintance tells those closest to them about the excellent service or product that they received from a particular company.

Positive word of mouth is effective due to the fact that a business doesn't have to pay for it.

Word of mouth is more reliable because a person get the information from someone they trust the most such as their spouse or friend. A person is likely to purchase something recommended by a friend than the one shown on TV advertisement.

It spreads fast like a virus, the message is passed from one person to another.

It is most remembered and stays longer in one's memory a person is very likely to remember a product that was recommended by a friend than the ones they saw on an advertisement.

It only depends on the business putting it extra effort to impress its customers because if this is not done a bad word of mouth can can also spread like a virus.

this null effect is caused by a weak manipulation and ineffective internal validity. in a scientific study, as the one dr. morimoto is trying to perfom, internal validity refers to the confidence placed in the cause-effect relationship and to how well an experiment is done and able to eliminate confounding variables.