John is generally thrifty and believes in spending wisely. however, after a bad day at work, john went shopping and ended up buying and spending much more than what he usually does. the antecedent condition that is most likely accountable for john's increased volume of purchase and spending is?

Consumer's mood

Explanation:

Consumer's mood can be described as the surprising effect that occurs in the acts of a person having an enhanced good or bad mood. According to psychology, a person tends to over-step some of the boundaries he has set up for himself if he is having a good or a bad mood.

In the situation mentioned in the question, John overstepped his comfort zone and spent much more than he usually does. This is an example of consumer's mood.

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answer; product market;