The campaigning committee for a politician is going door to door and asking people to display a big, ugly election sign on their lawn. if people are refusing, the committee is asking them if they would consider putting a smaller sign on the lawn. the committee is using

Door-in-the-face technique.

Explanation:

This method is commonly used in the field of social psychology. It is a type of compliance method. The basic principle is to ask someone for something huge, make a large request which will most probably be turned down. Then, after proposing a smaller, more reasonable request, the respondent is more likely to accept this proposal or request. This method is used to increase the likelihood of agreeing to your request (second).

answer; utilitarian;

answer; mental health prevention programs;