King and her associates had research confederates go shopping in a clothing store. when they were dressed up in a "fat suit" and were drinking a diet soda, they received more eye contact and were spoken to compared to when they were drinking a milkshake.

in a friendly manner

Explanation:

The ongoing research by the kind and her associates is on the eye captivity of the crowd.

It is well stated that the crowd want to see situations from which can relate them and can act upon it.

Thus, when they were wearing a fat suit and drinking diet coke is more captivating and satisfying to see because if people are fat, they must not drink milk shake as it will make them more fat.

Thus, in this case, the people in the crowd will talk to them in a friendly manner.

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