Nancy is the mother of three children under the age of six, which can make grocery shopping a challenge. she tells the kids that if they behave while they are in the store, afterwards they will rent a video and have popcorn at home. nancy is drawing upon to get her way in this scenario.

Reward power

Explanation:

Nancy making her kids behave by promising a reward is her using reward power to influence. Reward power is the capability of an individual to offer a form of reward to a subject in order to influence the subject to act in a way that's required or to follow a specified instruction.

in this scenario it would be the consumer demand as most influential in making the decision. the band members need to figure out where and from whom they will make the most money, in other words who out of the two consumer groups - football fans or car drivers - will spend their money, who is more likely to contribute to their cause and buy what they are offering.