"it seems that everyone is using social media these days, but it's unclear to us as to what the marketing goal of social media really is. we want to spend our limited budget on marketing that produces results, and we just don't understand what social media can do for us. what is your goal for the social media campaign? "

Online brand engagement

Explanation:

               Social media is considered to be one of the most convenient and effective way to increase your reach and connect with the target audience and also grow your business. That is why brands are now getting smarter at achieving their content and convey messages to drive traffic.

              Understanding the brand engagement and the audience participation is critical in finding the sweet spot among the returning customers an the new customers. The marketing space is the platform where audience participation and  brand engagement is changing the future of the companies,is the social media strategy.