uses tools that engage directly with carefully targeted individual consumers and customer communities to both obtain an immediate response and build lasting customer relationships.

The answer is digital direct marketing

Explanation:

Because this form of marketing communication involves engaging directly with carefully targeted individual consumers and customer communities to both obtain an immediate response and build lasting customer relationships.

By social media, online marketing, and mobile marketing, buyers can easily and privately consume products directed to them.

its so obvious. its 999 obviously.