Though the comments are not extensive, brand managers can use social media management tools such as hootsuite to see what users are saying—good and bad—about both their own brands and competitive ones. they can then respond to the negative comments and forward the positive ones.

Suppose you are a freshmen in college and you have not declared a major. one reason you enrolled at your respective college was the school's vibrant social life. at the same time, you want to balance your academic life because you know that your grades will matter for graduate school or job applications.you decide to forgo partying for two hours to study for an upcoming economics exam. in your first semester's principles of economics class, you learn that the enjoyment you would have received from partying is an example of a(n)