Carrying out social media marketing without a could result in posts that are unbalanced in tone, subject matter, or purpose. organizations without this plan will find it more difficult to achieve social media goals and maintain an effective cadence with their posts.

Content Strategy

Explanation:

A Content Strategy in social media marketing refers to a plan that provides a direction to the content that is being created and assists in prioritizing the content. In simple words, content strategy defines what is important to the organization so what content will be published, and how the organization will position itself in regards the topic highlighted in the content so what will be the tone (positive, negative, neutral etc.) of the published content. In this case, unbalanced tone, subject matter and purpose have been highlighted meaning that content strategy is being referred to.

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