Sunil was illustrating the ease with which his company's newly designed lawnmower can be operated. however, during the presentation, the lawnmower stopped working. what is the most appropriate way for sunil to handle this situation?

Sunil should use humour and accept that such mistakes do happen.

Humour and embarrassment are closely related and affect someone's social life. In embarrassing situations, the onlookers empathize with and seek to diminish the other person's embarrassment while some people may seek to inflict more embarrassment by laughing and enjoying the situation.  

Humour, on the other hand, transforms embarrassment by making the situation less tense and less stressful. The ability to make jokes and do funny gestures reduces the awkwardness between the speaker and audience and also lessen the tension.  This was the method used by Sunil to handle the situation in proper manner when the lawnmower stopped working.

new communications technology has affected the way social movements are organized because nowadays, social movements rely on social networks and the media to get different people with a similar way of thinking in contact, and thus, get them to mobilize for a greater cause.

individuals only participate in collective action when they feel identified with it. is in this aspect that social media becomes relevant, because it guarantees communication among all individuals and organizes the social actions that are going to be carried out, i.e., the social movements.

in addition, being covered by the media is important to validate the message and make it relevant in the social agenda, as well as to reach more people who can share interests, appealing to public sympathy for their cause.

in conclusion, it is by social networks and social media that social movement is given birth; by connecting different individuals with similar ideas and organizing them to mobilize for a greater cause.