John thomas has recently entered into an agreement with longman inc. under this agreement, john will sell its products using the trade name of longman in a specified geographical location. what type of intangible asset is this agreement between john thomas and longman inc.?

Contract-related intangible assets

Explanation:

The agreement between John and Longman Inc. comes under the contract-related intangible assets.

Intangible items refer to customer goodwill, customer satisfaction are some non-material assets which are equally appraised like physical equipment, real estate, and securities.  

Contracts or agreement like affiliation, advertisements or employment is intangible assets which add value to the organization. Parties are bound to follow certain legal agreements under the contract for the proper execution of the process.  

answer; quantitative versus qualitative research;