In the experiment in which participants sat in an office and then were asked to remember what they saw in the office, participants "remembered" some things, like books, that weren’t actually there. this experiment illustrates the effect of on memory.

Schema

Explanation:

In the experiment in which participants sat in an office and then were asked to remember what they saw in the office, participants "remembered" some things, like books, that weren’t actually there. This experiment illustrates the effect of schema on memory.

Schema are basically small compartments in the brain with different set of information compiled in them and formulate relationship among them. In the situation above, participants are effected by these schema building relationship between what they saw and what they didn't.

answer; ///first they would cross the atlantic ocean, and end up either in europe or africa; good luck

in this scenario it would be the consumer demand as most influential in making the decision. the band members need to figure out where and from whom they will make the most money, in other words who out of the two consumer groups - football fans or car drivers - will spend their money, who is more likely to contribute to their cause and buy what they are offering.