Which of the following is the most effective emotional appeal? a. purchase a jeep today, and you will receive a $1,500 college savings bond for tomorrow. b. surround yourself in the uncompromising safety and luxury of a lincoln because you've earned it. c. for a limited time you will receive our employee discount on any new general motors vehicle. d. save now and save later. with its low sticker price and great gas mileage, this focus hybrid is a best buy. communication

The correct answer is letter B.

Explanation: Emotional appeal can be made to give the recipient a sense of excitement, joy and happiness, or the opposite: fear and guilt. When there is an appeal to emotion, the irrational aspects are taken into account and the arguments disregarded. Beautiful places, happy people, families having fun causes a positive feeling and motivate consumers to shop.

this null effect is caused by a weak manipulation and ineffective internal validity. in a scientific study, as the one dr. morimoto is trying to perfom, internal validity refers to the confidence placed in the cause-effect relationship and to how well an experiment is done and able to eliminate confounding variables.        

answer; intentional; outrageous;