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Social Studies, 12.11.2019 23:31 Josenoguez7431

Umami recently hired a digital marketing consultant to evaluate all elements of umami's online presence including web design, social media, and online advertising. the digital consultant has recommended that umami convert its informational website into a transactional ecommerce platform. however, this upgrade represents a significant investment in technology and order fulfillment and would come at the expense of developing additional offline channel partnerships. umami's owners are conflicted about which channel to prioritize and have asked for your recommendation: do you prioritize the direct or indirect channel?

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