Latrell finds that every time he goes to select athletic shoes he always buys the same brand. in fact, he doesn't even remember trying on any of the other competitive brands even though some of these brands have attractive styles and prices. latrell's purchase decision process has become one of less and less effort. latrell's decision process in an example of
a. cognitive dissonance
b. information discrimination
c. cognitive miser behavior
d. inertia

(d) Inertia

Explanation:

Decision inertia is the inclination to rehash past decisions autonomously of the result, which can offer ascent to perseveration in imperfect decisions.

This is consistent with a dual-process view of decision inertia as an automatic process conflicting with a more rational, controlled one.

It is a mental procedure during emergencies that stops basic leadership. It happens when a chief battles to focus on a decision, when all choices could yield negative results.

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