Social Studies, 08.11.2019 06:31 hendrson5138
If a consumer sees a significant difference between his or her current state of affairs and some desired or ideal state, which step of the consumer decision-making process is the consumer in?
a. problem recognition
b. evaluation of alternatives
c. product choice
d. post-purchase evaluation
e. information search
Answers: 3
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If a consumer sees a significant difference between his or her current state of affairs and some des...
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