Jenny, the owner of an ice cream parlor, has been experimenting with different flavors to create a new exotic ice cream for her customers. after much deliberation and many tests, she decides to market the new beet cake with black walnut variant. in this scenario, the chosen ice cream flavor has entered the stage of the new-product development process.

Commercialization Stage

Explanation: In New product development process , commercialization stage is considered as the last level for the cycle. This stages involves the introduction of the product among the customers, thinking about techniques for marketing, mass production etc.

The level at which the ice cream flavor has reached is commercialization stage because it is ready for the introduction in the market and needs decision on production method and techniques.

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