Ben has a positive attitude toward nova hiking gear because a pair of nova hiking boots he owns have proven to be very durable and to provide good support during long hikes. ben has formed this attitude based on the boots'

utilitarian function                    

Explanation:

Utilitarian function: This is one of the functions of a consumer attitude which says that the role of a person's attitude can lead to obtain rewards, punishment, or both.

Example: An individual might develop a sense of a positive attitude towards a particular phone, for example, the iPhone due to its camera quality and a negative attitude towards another phone due to its ineffective camera.

Consumer attitude carries four different functions, these are:

1. Knowledge.

2. Ego-defensive.

3. Utilitarian.

4. Value-expressive.  

no questions on whether they are allowed that right