Alpha software, inc., announced a new computer operating system to be marketed under the name mcsoftware. mcdonald's corp. wrote alpha a letter stating that the use of this name infringed on the mcdonald's family of trademarks characterized by the prefix "mc" attached to a generic term. alpha claimed that "mc" had come into generic use as a prefix and therefore mcdonald's had no trademark rights to the prefix itself. alpha filed an action seeking a judgment from the court that the mark mcsoftware did not infringe on mcdonald's federally registered trademarks or its common law rights to the marks and that its use would not constitute an unfair trade practice. what factors must the court consider in deciding this issue? what will be the probable outcome of the case? explain.

In the mid 1800s western settlers and american indians differed in their views about

Which of the following did the founding fathers see as a benefit of the federal structure (federalism) of government? a.) all power is concentrated in the national government. b.) the power is divided between national and state governments. c.) all the power is concentrated in the state and local governments. d.) the power is divided between the people and the government

In the united states, the percentage of children and adolescents affected by obesity has more than tripled since the data from 2015-2016 show that nearly 20% (1 in 5) school age children and young people (6 to 19 years) in the united states has obesity. this is do in part to the fact that younger people consume beverages containing high levels of sugar and products containing high levels of fat. consuming too many calories and not enough exercise are also issues. as a well known industry consultant you know many of the beverage industry executives. you are approached by a coke executive who tells you that someone from coke is unofficially willing to sell pepsi the coke formula and the coke marketing plan for $25 million. the individual has access to both the vault and the bottling equipment so they can get the formula and marketing documents with nobody at the coca cola company knowing. imagine you are a marketing consultant. discuss fully your concerns. what is the ethical dilemma? is it illegal to purchase the coke formula and marketing plan? explain fully your point of view. furthermore, what would you tell the executives regarding childhood obesity?