Cynthia and william enter franklin’s electronics to buy a television set. they had previously planned to replace their 10-year-old color set with a new model of the same brand but are surprised by the array of brands the store offers, each having a special feature. they decide to take their time and look at every type of tv franklin’s has to offer. cynthia and william are exhibiting response behavior.

Limited Response Behavior

Explanation: Response behavior is the type of behavior shown by the customer who has purchased some good or item in past and is tending to buy it again .

Limited response behavior includes different class and brands of products persisting different characteristic.These  products are purchased on the basis of evaluation through features.

Thus, the behavior shown by Cynthia and William is purchasing Tv with limited response behavior.

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