Lisa puts five quarters into the parking meter every time she goes downtown. however, when asked, lisa cannot say if the head on a quarter is facing left or right. this may be an example of because lisa never paid attention to the picture in the first place.

encoding failure

Explanation:

Encoding Failure -

Encoding means the ability to store the memory or information with can be for long term as well as for short terms and recalls it when needed .

Encoding Failure is the condition which occurs when brain fails to create any link for the memory .

The reason fro the failure can be some type of trauma .

Hence , the example shown in the question is of Encoding Failure .